I built this site a couple years ago on as a social media lesson to myself that it's about TRYING, knowing that it won't be perfect, but it does get better - like a lot of things...
Eventually I will get around to upgrading and keeping my memorable url.
In the mean time please stick with me and follow me to my blog.
March 2011 >> I've moved to Cambridge, MA continuing my pursuit in effective marketing that meshes offline media with online, web, mobile, new technologies and inbound marketing.
Please read read my Tweets @timstansky. I like to share things I read, events, and content I admire.
www.yourtaxdollaratwork.org This is just a holding url, but I could not believe it was not taken by some well-funded group. It's in line with my belief in intuitive branding and name recall. I follow Christopher S. Penn www.marketigovercoffee.com and spent some time with him after PodCamp Boston, shared this with him and he had a great quick observation - start it as a comedy site. Now I have to build out the web site and monetize it.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> I’VE RAVED ABOUT A RECENT EVENT AT GOOGLE. IN SHORT, LISA ROCKS.
SEMPO Boston February 5th Google's Cambridge office.
Lisa Green is currently a Senior Agency Relations Manager at Google. Her responsibilities include developing relationships with key agency partners and increasing agency participation with Google. Lisa has been at Google for four years where she has managed several teams and helped launch the Campaigns & Elections Team which works with major political candidates during key election cycles. She is a recipient of Google’s G-Values Award and Americas Impact Award which recognize outstanding performance.
MY NOTES FROM LISA’S PRESENTATION, COMMENTS AND Q’s FROM ATTENDEES. THEY MAY SEEM DISJOINTED, BUT YOU SHOULD GET THE POINT. CONTACT ME timstansky@gmail.com IF YOU WANT TO BAT THINGS AROUND.
For Twitter feed #sempo_boston/ google chrome fast simple and secure. Personalization of devices/ Augmented Reality fuses reality and digital world. Google sky on android tells u the constellation. On the droid. Personalized searches. Maps. GPS. Your unit - I want sushi, you know where I am. Soc circ personalization. What is your soc circ is doing on the web will further customize your searches. What do tour friends think of iphone v bb. Voice search is in its infancy- speak your voice in your natural voice and accent - lgst city in Spain after top two is Valencia. Omnivorous search. Search is not just text. 100 B google goggles in development - take a pic of what you want to know and it will tell you. Image recognition. Roses. Search by color. By size. G could not see images. Image swirl in dev. Boston skyline. Night time. Wonder wheel. System recognized images and refines searches. Music one box search it and hear it husband example cold play partner w I like and lala. Greater depth means more languages native language results from english searches translated into french for french users. Most relv results. How to keep it fresh new post wlky what’s nu on search! You tube brand channel. Perfecting voice search is front burner @ G. Google translator. No major changes to G UI in play. Mahalo or cha cha. Check out the Sixth sense video. How far away is the voice search? It will happen as the phones can handle it? The technology is there. Are spammers and content mills getting better? How does Google handle agency relations? Work to understand search to grow SEM not SEO. That is imp distinction. Could you drag an image into a search box and get res in a diff language? Yes, soon. Some day you will be able to target by device and carrier - Droid users on the T Mobile or just ATT network. Bouncing is a big concern. There are options to google analyze and anonymize data. There is no distinction from mobile searches for sushi and searches from your pc. Friend augmented searches works off of
Google profile. It tells u what Lisa likes, did, limited to who opts into your friends who opt into G, not other networks. DEVICE and CARRIER TARGETABILITY is freshest development. Real time results are skewed. Verizon Nexus is near. Devices have to catch up to tech
Prior to working at Google, Lisa spent 2 years at National Journal Group, working with large advertisers that targeted beltway insiders and Members of Congress. She moved to Washington DC from San Francisco where she worked at RedEnvelope. Lisa also spent a year living in Chile where she attended classes at the Universidad de La Serena. Lisa received her Bachelor of Arts in Spanish and History from Middlebury College. She is a member of the Ad Club’s Digital Media Committee and an avid supporter of Prize4Life, an organization dedicated to funding ALS research. She is fluent in Spanish, proficient in French and is an enthusiastic yoga student.
Here’s a site to find stimulus money in your best zip codes – www.recovery.com. You can geotarget money popping up in your own backyard.
Think about it. How could federally-funded projects affect your prospect list? Here’s an example of two that I pulled up in Framingham, Massachusetts.
A Street Wastewater Management Facility Framingham (MA) Town of Framingham FEDERAL ECONOMIC RECOVERY SPENDING Document Number: PW159 Issued By: Town of Framingham Department of Public Works / Public Works Document Title: A Street Wastewater Management Facility Document Status: OPEN Version: 00000 Estimated Value (US$): 8,000,000.00 Estimated U... Project Type: Amendment Estimated Value: $8,000,000 Estimated Jobs: N/A - Congressional Budget Office As compared with 87 - White House Council of Economic Advisors Publication Date: Nov 13 2009
Jewish Community Housing for the Elderly Framingham (MA) Massachusetts Department of Housing and Community Development FEDERAL ECONOMIC RECOVERY SPENDING U.S. Department of Housing and Urban Development (HUD) Tax Credit Assistance Program implemented by the Massachusetts Department of Housing and Community Development - Federal tax credit assistance affordable housing developments: P... Project Type: Award Estimated Value: $2,887,340 Estimated Jobs: N/A - Congressional Budget Office As compared with 31 - White House Council of Economic Advisors Publication Date: Sep 10 2009
Okay, EIGHT MILLION in wastewater expenditures and TWO POINT EIGHT MILLION dollars for affordable housing development. What are the economic impacts of these two projects?
If you’re a rock or male-skewing station / site / viewer consider that somehow there are construction companies that will bid on stimulus jobs. Do those companies need workers? (heavy equipment, unions, safe utility outreach, recruitment) Where do those workers spend their money? (quick serve restaurants, trucks, outerwear).
If you’re an a/c or female-skewing station / site / viewer consider that affordable housing via Jewish Elder Services might need health care workers and marketing. Are there community outreach and health education initiatives?
This information on economic impact in your area can be great conversation starters to convey local focus, credibility and business savvy as a true marketing resource. It will also help uncover unique needs for companies in building presence to the market during the bid process, community reputation, hiring, purchasing big ticket items, and staying IN business.
Things you might already have access to might include locally-focused forums, host appearances, town meeting style forums, construction updates, a salute to nurses, a coffee vehicle to send to construction sites, geotargeting, ice cream truck appearances, specific zip code road shows, seasonal health focus, access to sports-themed opportunities, construction-worker tool Olympics.
Here’s how to put this into action:
1) Write down your top ten prospects. Write down your two dozen next best suspects. Write down the category each one falls into next to the name. Use your RAB membership to decide on categories, learn about category backgrounds and case studies.
2) Log on to www.recovery.com . Select your state and look at the towns in which your top ten prospects do business. You will see patterns and likely be tempted to act on some faster than others or even relegate one of your top ten to the list of suspects or call a suspect up from the minors to the top ten.
3) Don’t spend too much time on the computer. Make calls, get out of the office and check out the areas / locations on the way to your qualified appointments. It’s a better use of your time and gas money.
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THIS ARTICLE I WROTE WAS PUBLISHED IN "RADIO BUSINESS REPORT"
10 STEPS TO TAKE BEFORE YOU HAVE YOUR TURKEY AND YOUR FIRST QUARTER NTR GOOSE IS COOKED.
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November 2009
1. If you are truly selling 3 to 6 months out pull up or jot down how much you have on the books for Jan / Feb / March booked biz Jan Feb March Kraft 20,000 Subaru 32,000 Anderson Windows 18,000 DIY Hardware 2,000 2,000 2,000
total 22,000 20,000 34,000
2. Segregate your billing by the way you and your manager categorize your billing. YOU decide where your focus is by category. Is it NTR? Some earmarked for digital, etc.? This example is for NTR.
3. Now write down how much you have pending. pending biz Jan Feb March Michigan Oil Heat 24,000 12,000 Subaru 32,000 Utz Chips - superbowl 10,000 Carolina Grass Seeds 17,000 Husquevarna dealers 9,000
total pending 34,000 44,000 26,000
4. Total your pending / pitched business. Be honest – a conversation or a maybe isn’t legitimately pitched, is it?
5. Divide that total by 5. This is your adjusted pending number. This is a general one-size-fits-all percentage for the masses. If you fancy yourself better than that you’d better be able to back up your stats. Speaking of stats and averages as I write this there are 145 days ‘til Opening Day against the Yankees at Fenway.
6. Add your booked business to this adjusted pending number. This is your pacing number. booked biz Jan Feb March Kraft 20,000 Subaru 32,000 Anderson Windows 18,000 DIY Hardware 2,000 2,000 2,000
total booked 22,000 34,000 20,000
pending biz Jan Feb March Michigan Oil Heat 24,000 12,000 Subaru 32,000 Utz Chips - superbowl 10,000 Carolina Grass Seeds 17,000 Husquevarna dealers 9,000
total pending 34,000 44,000 26,000
PACING NUMBER 28,800 42,800 25,200
7. Does this pacing number represent 25% of your annual digital/ntr/new biz number for 2010? You can adjust for seasonality of your business, just know that the lower it is, the more pressure you put on the back half of the year.
8. Don’t freak out. Do this before you sit down with your manager to finalize 2010 budget by revenue category.
10. Does your list of best prospects need a shake up? What categories or sectors are growth areas for your market / users / readers / listeners / viewers / life groups? Do you work that list? It should change as you make progress or move on.
These steps are based on my NTR experience at Greater Media and at The Boston Globe.
